One of the continuing marketing strategies of the company is to sponsor top tennis performers such as: Maria Sharapova, Jennifer Capriati, Guillermo Coria, Martina Navartilova and Patrick Rafter. With championships bagged by these athletes, most consumers started to show interest in Prince products. The company today remains a leader not only in manufacturing the latest innovation in tennis products but also in sponsoring tennis events. There is a series of motions involved in making a serve but the main objective is to hit the ball in a well-timed manner to be effective. The stroke of the serve includes how to properly hold the racket, how to throw the ball, how to position the body before the racquet hits the ball. The flat serve, topspin , and the slice are the three basic serves that you need to know and practice so that you can use them in an appropriate time when you play the game. The material of your tennis wear should have enough natural materials that would allow your clothes to breathe and prevent heat accumulation in your body. It should, likewise, have enough synthetic material that would prevent your clothes to wrinkle. Short pants or short skirts are mandatory because pants just won t be right, they will just weigh you down. If you are not sure what type of racquet is ideal for you, the store has a catalogue of racquets based on price, performance, length and weight. Examples of its tennis racquet categories are: junior tennis racquets, super light tennis racquets, and maximum power tennis racquets. Even though the price of goods in Tennis Warehouse is already rock bottom, there are still some racquets on sale. Here is a list of today's leading makers of tennis racquets: Wilson - one of their most popular models is the one used by Venus Williams (model W5 Divine Iris) Volkl - their racquets are all about control and precision. Their most popular professional tennis racquet model being the Volkl DNX 10. Yonex - has models that are being used by Lleyton Hewitt and David Nalbandian. But beware, what's set to keep the feet dry can make it 'wet' during seasons of hot weather (hello smelly feet!). Upper materials for tennis shoes are made to last, except that the rigors of tennis eat up the soles fast. Yes, the soles are first to go so it is best to examine them closely before deciding to purchase any pair.